Hey there!

It's Felicity Ng.

I am an analytical product designer with over four years of experience working on fast paced, cross-disciplinary teams. I have a proven track record of delivering high-value experiences. My expertise lies in end-to-end product design, where I excel in prototyping, establishing design systems, and optimizing complex user flows.

Notable works include:
- In-house designer at Publicis Sapient for CoreAI, an AI-powered enterprise system transforming marketing workflows.
- Redesigning Verizon.com's e-commerce experience, generating $1 billion in additional revenue.
- Leading UX for wearable technologies used by over 2.4 million users.

Asian American women wearing glasses smiles with glee as she holds a Croagunk Squishmallow.

My why

The general why is that I want to create things to make the world a happier place. The specifics of how I chose a career in product design started because I decided to major in computer science in college. While I studied how to create cool technology, I was most interested in the human side of this. Naturally, I gravitated towards frontend programming and I found myself asking questions like: "How will our users take to this new technology?" and "How can I make this experience better for them?"
And that's how I stumbled into product design. You're telling me that there’s a whole career space dedicated to crafting great technological experiences for people? Sign me up!

Design skills

Accessibility
Animation
Coding
Creative strategy
Design systems
Prototyping
Responsive web design
Usability testing
User experience auditing
User journeys
UX Design